Digital Brand Days accompany customers throughout the entire season
New season, more drastic challenges: In order to continue to be there for customers, the Wortmann Group has further developed its digital trade fair concept. The “Digital Brand Days by Wortmann Group” include a series of digital in-house exhibitions that accompany retailers throughout the entire ordering season.
The digital trade fair concept contains three formats that follow one another and are closely based on the seasonal rhythm. The “Digital Season Start” format will provide the virtual start to the upcoming trade fair season on January 13th. In addition to the collection presentations of all brands, it offers opportunities for information and inspiration, exchange and ordering. Individual appointments for the trade fair can be arranged via video conference from the showrooms. The program is rounded off with a lecture from product management. This presents the shoe trends and themes of the new season. The season talk with CEO Jens Beining offers a brief insight into the opportunities and challenges of the current situation as well as an outlook on the order phase that will soon begin.
In addition to the “Digital Season Start”, there will be two further digital trade fair dates for the new season: “Digital Season Insights” provides background information on product and marketing innovations from the individual brands and focuses on storytelling. In February, retailers can access a month of sales-supporting content and videos that make ordering easier. In April, the “Digital Season Finals” closes the season with attractive offers. You have the opportunity to reorder for a week through collection videos and personal, digital appointments.
In addition to the specially developed “Digital Brand Days”, the group also supports the industry by participating in other trade fair formats. On the agenda is the “Digital Garda” – otherwise a fixed date in the trade fair calendar, which is taking place digitally for the first time this year. With its renewed participation in the “Digital Fashion Week by Fashion Cloud”, Wortmann is presenting parts of the collections via brand sessions and interactive feeds.
“We still prefer personal contact,” says Jens Beining. “But especially at this time we want to be there for our customers and, above all, provide support in finding their way through a difficult start to the season. For this reason, we have expanded our digital trade fair offering and warmly invite all customers.”
