The children's shoe brand Vado will now be part of Legero United. The company informed its retail partners of this in a letter. With this move, Vado becomes part of the Austrian group of companies, which already includes the brands Legero, Superfit, and Think!.
According to the company, Vado will remain an independent brand with its existing profile. Products, brand philosophy, and existing sales contacts will remain unchanged. No operational changes are planned for ongoing business relationships with retailers.
By joining Legero United, the company expects to gain additional international reach and new opportunities for the further development of the brand and its collections.
As part of the integration, Vado founder Hermann Meyer is taking on a new role within the group. As Chief Product Officer on the Executive Board of Legero United, he will be responsible for product development across all four brands.
