New flagship store on Frankfurt's Zeil
The sneaker and streetwear retailer Snipes has opened a new flagship store on Frankfurt's Zeil. With a sales area of 1.065 square meters spread over three floors, the new flagship store is one of the largest Snipes locations in Europe. The men's outfitter Eckerle most recently used the building.
"The Zeil has always been a strategically important location for retail. With our seven existing stores in Frankfurt and the surrounding area, we already have a strong presence. With the new store on the Zeil, we are setting new standards in terms of both design and size," explains Amir Youssefi, Senior Head of Sales Europe at Snipes.
The highlight of the new location is a sound booth – an integrated recording studio within the store that will offer up-and-coming talents from the community the opportunity to record their own songs for free.
The sneaker retailer, founded in 1998 and now part of the Deichmann Group, operates a total of 750 stores in Europe and the USA.
In addition to Snipes, other sports retailers are moving to the Zeil. Sportscheck wants to open a store in the "Bienenkorbhaus". It has also been known for some time that the sports and sneaker retailer JD Sports will use the former Bershka space in the My Zeil shopping center.
