Shoe brand at two World Cups
The shoe brand Skechers is sponsoring two stages of the World Cup in women's ski jumping - in Hinterzarten on January 28th and 29th, and in Willingen on February 4th and 5th, 2023. Skechers is thus celebrating its premiere in winter sports. The World Cups in Hinterzarten and Willingen will be broadcast by the TV channels ARD and ZDF.
At Ispo 2023, Skechers had already presented its new outdoor shoe collection in an area of 320 square meters. In terms of public relations, we now want to start sponsoring the ski jumping World Cup. Fans of winter sports should keep the Skechers brand in mind and associate it with the outdoors.
In addition to logo presence on several surfaces, Skechers also shows product impressions of the waterproof outdoor product range, which primarily stands for comfort. The removable Arch-Fit insole adapts to the foot, is shock-absorbing and ensures good weight distribution. In addition, a Goodyear performance outsole ensures better grip, stability and durability.
