ANWR e-commerce platform with new functions
ANWR Media has converted its online shop Schuhe.de to a new infrastructure. The website has been completely redesigned. “The relaunch marks a significant milestone for schuh.de. We not only launched the front end, but also changed the technical structures behind it,” says Arlett Ruhtz, product manager at schuh.de.
To improve the shopping experience, many design elements have been optimized and new components and building blocks have been added. New features have also been integrated. For example, an AI-based search (Algolia) that delivers suitable, relevant and precise search results in a short time. The tool not only makes quick but also intelligent category and product suggestions, which constantly optimize themselves over time using specialized algorithms.
In addition to the intelligent search, there are other new features for end customers, such as the ability to order via a guest account or redeem discount codes. In the background, new SEO improvements were made that are intended to optimize the site for Google and other search engines in the long term.
In the area of product range, Schuhe.de will concentrate more on the core competence of shoes and matching accessories and fashion in the future. For example, all sports equipment can only be found on sport2000.de. Missing product groups will be added in the coming weeks.
The store finder has also been revised and given new features for all affiliated, local specialist retailers in the group. In addition to an improved search function within the store finder, the retail partners' ranges are now also displayed directly on the individual partner store pages when you first log in.
