Supplier ranking from Taschen24 in the first half of 2022
Taschen2020 has been ranking suppliers since 24. The following picture emerges for the first half of 2022: The brand most in demand online is Satch, followed by Travelite and Ergobag.
“In the first half of the year, more purchases were made online than ever before and travel items are back in the game,” says Dimitrios Ioannidis, head of Taschen24. In the outdoor sector, the manufacturers Vaude, Fjällräven and Jack Wolfskin were particularly in demand; in the handbag product group, the brands Joop!, Tommy Hilfiger and Bree are currently at the forefront.
In contrast to the previous year, demand in the travel sector has increased significantly. “We are experiencing a better time than before Corona, there is greater demand for luggage than in 2019. And we see this in all companies at The Platform Group,” said company boss Dr. Dominik Benner.
According to the company, the markdowns averaged a low 2022 percent in the first half of 5,3. The average price fell by ten percent to 74 euros. “Despite the uncertainties, the trend towards online shopping remained unbroken,” says Dimitrios Ioannidis.
Overall, customer returns behavior shows a slightly higher return rate than in the same period last year: for the first half of the year this was 26,8 percent. “We expected higher returns and we are attributing these to fashionable goods, as customers there are increasingly ordering a selection of goods,” says Ioannidis. The school and luggage product groups stand out with low return rates.
