Swiss sports brand strengthens presence in domestic market
The Swiss sports brand On opened its first store in downtown Zurich on September 26. The new flagship store is located at Limmatquai 28 in the historic Münsterburg castle and marks another step in the company's expansion into its home market 15 years after its founding.
On was founded in Switzerland in 2010 and has since developed into an internationally renowned premium sports brand. From its headquarters in Zurich West, the company employs more than 1.100 people who develop products in the areas of running, outdoor, training, tennis, and lifestyle. The brand now also has its own location in the center of Zurich.
The new store offers a total of 525 square meters of retail space across two floors. The ground floor houses running and outdoor products and an atrium with changing exhibitions, while the mezzanine level showcases training, lifestyle, tennis, and children's ranges. A total of 35 employees work in the store.
In addition to its range of shoes, clothing, and accessories, the store focuses on architectural and design highlights. These include a cast brass replica of a rock from the Engadin Alps, commemorating the company's founding site and simultaneously highlighting the location's long history. Other design elements include blue columns and a central sofa, which reflect the colors of Zurich, as well as an atrium with a digital presentation space for Swiss athletes.
Technological elements such as the “CloudTec Desk” and the “Magic Wall” are designed to enable visitors to learn about product technologies and discover the product range interactively.
The existing on-store at the headquarters in Zurich West will remain open and will be redesigned in the coming months.
