Zurich store in new design
After an extensive renovation phase, Ochsner Shoes has opened its newly designed flagship store at Zurich's Bahnhofplatz. The modern store design is characterized by open, bright spaces and the use of natural wooden elements. The product presentation is supported by digital elements such as screens and Bita-Touch technology. These fit seamlessly into the overall concept and not only offer customers additional information about products and their availability in other stores or in the online shop, but also enable convenient home ordering.
"With the larger store space and an expanded product range, we can now offer our customers even more choice. The fresh store concept and the integration with our online offerings take into account changing consumer habits and the increased importance of a seamless shopping experience. Our omnichannel approach makes it easier to switch between stationary and online retail and offers maximum flexibility when shopping," explains Claude Bucher, CEO of Ochsner Shoes AG.
