Martin Picard becomes Director Sales
Generational change at Picard: With Martin Picard, the fifth generation takes on a key role at the Obertshausen-based bag and accessories specialist. The family-run company announced that the position of Director of Sales has been newly created and filled by the 33-year-old.
Martin Picard, previously managing director of the D2C start-up Störtebekker, which he founded, will drive international expansion, strengthen the brand in the premium segment, and more closely integrate sales and brand strategy. "I want to continue my family's story – and at the same time set my own trends," says Picard.
