Contract with sales partner Groupe Royer expires at the end of the year
The US sports shoe brand New Balance will take over sales for Germany, France and the Benelux countries again from next year. The contract with the previous sales partner Groupe Royer, which has existed since 2010 and expires at the end of the year, will not be extended.
In recent years, New Balance has already taken over sales itself in countries such as Spain, Italy and Poland. In Western Europe, the Royer Group is the last external sales partner.
In total, New Balance products are sold in over 3000 multi-brand stores in the three markets, with sales reportedly amounting to 150 million euros. In total, New Balance achieved sales of four billion US dollars in 2019.
