Saturday, 12th September 2026

New Germany boss for Puma

Nina Graf Vlachy

Nina Graf-Vlachy takes over the position from Matthias Bäumer

Nina Graf-Vlachy (38) will take over the management of Puma DACH (Germany, Austria, Switzerland) from October 1st. In this role, she reports directly to Arne Freundt, General Manager EMEA.

The Slovenian native began her career at Puma in 2013 and took over as head of the Global Strategy department in 2015. There she developed the basis for Puma's strategy in the women's segment. She has been leading the Global Go-To-Market team since 2018. Before joining Puma, the doctor of chemistry worked as a project manager at the Boston Consulting Group.

Nina Graf-Vlachy takes over the role of General Manager DACH from Matthias Bäumer, who was appointed General Manager BU Teamsport in June 2020.

 

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