Danish children's fashion brand Name It is expanding its product range to include shoes, sandals, and boots for children and teenagers. The new product category was first presented at Copenhagen Fashion Week for Spring/Summer 2027 and, according to the company, represents one of the brand's largest strategic investments in recent years.
With its entry into the shoe market, Name It aims to offer families a more comprehensive range of children's clothing. Initially, the focus will be on the core markets of Northern Europe, including Germany, Denmark, and the Netherlands. The first collection is expected to be available in stores in early 2027.
Name It has hired several experienced shoe specialists to build the new division. Inge Merrild Paarup, who has around 30 years of experience in the shoe industry, will head the division. The goal is to offer functional and durable children's shoes of high quality at an attractive price point.
“Shoes are an important part of a child’s wardrobe, and until now we haven’t been represented in this area,” explained brand manager Michael Vinther. The aim is to offer a level of quality that parents expect from established shoe brands, but at a more accessible price.
Name It belongs to the Danish Bestseller Group, which also includes Jack & Jones, Only, and Vero Moda. The brand sells its products through its own stores, online channels, and wholesale partners in more than 55 countries. With its new shoe line, Name It is expanding its product range for the first time to include a dedicated footwear category.
