Marc O'Polo is developing its existing customer loyalty program into an international brand community. The new offering launches on August 3rd in eleven European countries and is aimed at the approximately two million registered members to date.
The program combines a flexible points system with community levels, exclusive benefits, challenges, and digital badges. Points can be earned through purchases, sustainable behavior, and participation in promotions, among other things.
The Marc O'Polo Community is initially available in full-price stores, outlets, participating franchise stores, and the online shop. Later, it will also be integrated into the shopping app and expanded with additional features and markets.
