Starting signal for expansion in “key market”
The lifestyle brand Marc O'Polo has opened its first full-price store in Italy, marking an important step in its international expansion strategy. The new store, located in the historic Palazzo Menz on Piazza Walther in Bolzano, marks the beginning of a long-term presence in the Italian market. On approximately 215 square meters, Marc O'Polo presents its women's and men's collections, as well as shoes and accessories, in the store concept "The Scandinavian Studio 2.0."
In parallel with the brick-and-mortar expansion, Marc O'Polo is also strengthening its Italian online business and its presence in the premium wholesale segment, for example, through retail spaces in Rinascente and Coin. Chief Sales Officer Dirk Schneider describes Italy as a "key market" for the brand's continued growth in the premium segment.
