Hamburg shoe retailer starts autumn/winter campaign with advertising film
The Hamburg shoe retailer Görtz has published its first spot as part of its new marketplace strategy. Since the middle of the year, Görtz has been offering its shop to shoe and accessory partners as a direct sales platform, thereby increasing the range and selection.
The newly created advertising film shows a customer who receives a Görtz package and unpacks it full of anticipation. In order to continue enjoying this moment of joy, the customer tricks herself and places the package in front of her door again and again. Just to celebrate unpacking again every time.
The spot is based on the market research-backed insight that for the majority of female buyers, buying shoes is more than a rational process. Not only the shoe itself, but also the experience of purchasing it and the feeling of owning something new trigger a positive feeling. The Corona crisis and the resulting increased online use do not change this. This is exactly what the newly published commercial refers to.
