Shoe brand launches in March with Yvonne Catterfeld as brand ambassador
With Yvonne Catterfeld as brand ambassador, Gabor is launching a large-scale advertising campaign from March 2022. In addition to TV advertising on ARD, ZDF, RTL and VOX, the shoe brand will be present in women's magazines, on social media and online.
The TV advertising will often be seen in prime time, for example throughout March immediately before and after every “Exclusiv” program on RTL, as well as in many first-place spots on ARD, ZDF and VOX. In addition, Gabor will advertise on “addressable TVs”, i.e. internet-capable TV devices.
In addition to TV, the brand will also attract attention in many large women's magazines with advertisements and eight-page inserts. Other pillars in the media mix include online advertising in social media and on women-oriented websites.
Gabor provides its retailers with POS decorative materials and a capsule collection that features “Selected by Yvonne Catterfeld” product tags. The items from the capsule collection are promoted particularly intensively.
CEO Achim Gabor is sure that he has chosen the ideal time for his campaign: “Next spring we will finally leave Corona behind us and get started together with our trading partners.”
