FLX Membership launched with improved features
Following its successful rollout in the US in 2024, Foot Locker is now launching its redesigned FLX Membership program in Europe. The loyalty program offers members expanded benefits, a streamlined structure, and an improved shopping experience.
The new features include exclusive offers, simplified FLX Cash redemption, and a streamlined in-store registration process. "The new program strengthens our connection to the community and further expands Foot Locker's position in sneaker culture," explains Slavka Jancikova, Vice President of Marketing at Foot Locker Europe.
At launch, active and newly registered members will receive €10 in FLX Cash for their next purchase. In addition, exclusive experiences, competitions, and launch events are planned in collaboration with brand partners.
Joining is free and possible in stores, online or via app.
