Free online lecture on July 16th
Following its successful premiere earlier this year with nearly 200 participants, Fashion Trend Pool continues its webinar series on barefoot shoes. On July 16th at 9 a.m., trend expert Julia Müller will present the most important developments and collection trends for the Spring/Summer 2027 season in a free online lecture.
This webinar is aimed particularly at shoe retailers who want to delve deeper into the barefoot shoe segment and assess its potential for their product range. The focus will be on current color and material trends, relevant model themes, and suggestions for integrating and presenting barefoot shoes in brick-and-mortar stores.
Furthermore, styling topics and opportunities for positioning barefoot shoes in a fashionable way and appealing to new target groups will be presented. According to the organizer, the presentation is intended to provide practical inspiration for the upcoming ordering season.
Julia Müller will also be speaking at the Barefoot #2 trade fair in Offenbach on July 25th. In her presentation, "Barefoot Next: How trends, style, and new target groups are changing the barefoot segment," she will examine the further development of the market and the resulting opportunities for retailers and brands.
The webinar will take place on Thursday, July 16, 2026, at 9:00 a.m. via Zoom. Participation is free for shoe retailers. Prior registration is required.
Registration via Zoom: https://us02web.zoom.us/webinar/register/WN_JF84Va9HQi63ggf67FGIiQ#/registration
