Live scheduling with Adidas, Reebok and Nike at SABU
Order sports shoes and sporting goods based solely on photos? Without any tactile feel for the individual item? This is unthinkable for some shoe retailers. On July 1st and 2nd, SABU Schuh & Marketing GmbH therefore converted its sample rooms in Heilbronn into showrooms for the sporting goods manufacturers Adidas and Reebok. Nike opened the order office for the SABU affiliated companies in redblue. An offer specifically selected for shoe retailers for the spring/summer 2021 order season was shown.
Only one company was allowed to enter each showroom at a time. To do this, each SABU affiliate booked “its” order appointment in advance via the Internet. The one-hour time slots were filled within a very short time and 40 SABU retailers took the opportunity to view and plan the collections.
“Under the given conditions, we are quite satisfied with this special solution,” says SABU managing director Stephan Krug. Although the maximum number of participating visitors was limited, it was mainly medium-sized SABU affiliated houses that found their way to Heilbronn.
According to current planning, the next “Early Active” is expected to take place on August 8th/9th. December in Heilbronn.
