Humorous social media clip with the “cat”
In 2023, Deichmann will continue to pursue its new strategy for social media activities, which is based on humorous and approachable communication. With the current campaign with multi-talented Daniela Katzenberger, Deichmann advocates for more glitter and glamor in life - and of course on feet and bags.
“The campaign is a call to dare to be more glamorous – and not just on celebratory occasions,” says Sarah Diemerling, social media manager at Deichmann. In the campaign designed for Facebook and Instagram, Daniela Katzenberger browses in a Deichmann branch. She likes a lot of things, but here and there there could be more glitter on it. “The Cat” liberally sprinkles “blings” on everything that comes near her.
The glitter clip was created in collaboration with the DOJO agency and will run from June 15th to 29th on the social media channels mentioned above.
