Crocs achieved record sales in the second quarter of 2026 and raised its forecast for the full year once again. The company's revenue increased by 2,6 percent year-over-year to $1,18 billion. Adjusted for currency fluctuations, growth was 2,0 percent.
“We are delighted with a stronger-than-expected second quarter, characterized by record group sales,” explained CEO Andrew Rees. The results reflected broad demand for both brands, healthy growth in direct sales, and a positive response to new products.
Direct-to-consumer sales increased by 12,0 percent. Wholesale revenue, however, declined by 7,2 percent. Adjusted operating profit fell by 4,5 percent to $296 million. The adjusted operating margin decreased from 26,9 percent to 25,1 percent.
Crocs is growing primarily internationally
The core Crocs brand increased its sales by 4,3 percent to more than one billion dollars in a single quarter for the first time. International business grew by 7,8 percent to 542 million dollars, while North America remained virtually unchanged with an increase of 0,4 percent. Direct sales saw growth of 12,9 percent, while wholesale revenue declined by 5,0 percent.
HeyDude, on the other hand, saw a 5,7 percent decline in revenue to $179 million. While direct sales increased by 7,2 percent, wholesale sales plummeted by 17,2 percent.
