Takeover of the distribution of Allbirds and Clarks
The brand portfolio of Chris Sports AG continues to grow. The distributor has taken over distribution of the shoe brands Allbirds and Clarks with the start of the fall/winter season 2025/26. Chris Sports operates for Allbirds in Germany, Austria, Switzerland, France and Italy, and for Clarks in Switzerland and Austria.
The sustainable American shoe brand Allbirds is known for comfortable and minimalist designs and relies on natural materials such as merino wool and eucalyptus. Based in San Francisco and with roots in New Zealand, Allbirds started in 2016 with a single shoe: the now iconic Wool Runner. The young brand is expanding the range in the lifestyle segment of Chris Sports. "We believe that sustainability and performance belong together. With Allbirds on our side, we want to make a positive contribution to the environment and inspire our customers to make sustainable decisions," says Florian Lenz, Business Unit Manager at Chris Sports.
The British shoe brand Clarks is expanding Chris Sports' expansion into the shoe sector. The Swiss sporting goods distributor's brand portfolio includes New Balance and Keen, among others.
