Sven Krafft becomes sales manager for specialist retailers in Germany
At the beginning of the year, the Langenfeld shoe manufacturer Ara Shoes installed the position of “Sales Manager Specialist Retail Germany” and filled it with Sven Krafft. In doing so, the company wants to take into account the special importance of specialist retailers in Germany. After the introduction of the Premium and Best Partner program last year, the resulting increasingly strategic cooperation with dealers required additional resources, said Ara.
The new sales manager Sven Krafft has worked for Ara in various sales functions since 2008, most recently as head of key accounts. In his new role, he will take over the management of the German field service and report directly to the Head of Sales Frank Lüttig. The major customers served by Sven Krafft will in future be taken over by Key Account Manager Bajram Hasani and Junior Key Account Manager Jan Luca Wahl.
