ANWR Schuh invites you to the ANWR Order Summer from August 10th to 13th at the Mainhausen campus. Around 400 brands will present their Spring/Summer 2027 collections. The focus will be on mainstream, lifestyle, children's shoes, barefoot and comfort footwear, as well as textiles and accessories.
This summer, 15 suppliers are represented at the event for the first time. The complementary range of textiles and accessories is also growing: A total of 23 suppliers are showcasing product range ideas for the shoe and fashion trade.
ANWR aims to consolidate the industry's offerings with a new trade fair concept. The event will be extended to four days. A rotation system will see some exhibitors change every two days, increasing brand diversity without requiring additional travel days for visitors and exhibitors.
The supporting program includes the Spring/Summer 2027 merchandise compass with market figures and product group trends, as well as a fashion presentation by trend expert Dr. Claudia Schulz. Concepts for complementary product ranges and their presentation at the point of sale will also be presented in the textile pop-up store.
New is the collaboration with the Danish fashion company Bestseller, which will henceforth be listed as ANWR's central settlement supplier. The brands offered include, among others, Name It, Pieces, Only Play, Only Shoes, Selected, and YAS.
“With ANWR Order Summer, we are creating a format that offers the industry exactly what it needs right now: orientation, efficiency and personal interaction,” says ANWR shoe managing director Désirée Orlowski.
The trade fair is open to interested shoe and fashion retailers. It takes place from August 10th to 12th, from 9 a.m. to 18 p.m. each day, and on August 13th from 9 a.m. to 15 p.m.
