ANWR collection days offer early market insight

Interested listeners at the collection days
Interested listeners at the collection days

Manufacturers presented their S/S 2026 collections in Mainhausen

As part of the ANWR Collection Days in Mainhausen, around 40 retailers viewed the Spring/Summer 2026 collections from a total of 27 suppliers over five days. After general market updates from the ANWR product team, the invited manufacturers presented their Spring/Summer 2026 collections, some still in prototype form, and answered questions and received feedback from the retailers in attendance.

"Here, we meet the decision-makers directly, which is unfortunately no longer the case at most trade fairs," says Cornelius Schnabel of Schuhhaus Schnabel. "We also get a very early insight into the collections of our most important suppliers."

During the collection days, manufacturers from the Mainstream, Urban Outdoor, Kids, and Barefoot categories will present their collections. These manufacturers, in turn, have the opportunity to obtain information at a very early stage for the final touches to their product ranges. "The biggest advantage for us is the direct exchange with retailers," says Christian Kühn of Ara, welcoming the opportunity to obtain feedback on models in the project phase.

The next collection days will take place in November.

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