New format not a replacement for the physical event
Around 80 exhibitors used the digital version of Gallery Fashion & Shoes from Düsseldorf from January 28th to February 15th. The organizer Igedo said that more exhibitors were added during the duration. Around 2.000 trade visitors actually used the digital information and order platform.
In the long term, the digital format is a permanent add-on for additional service, but not a replacement for the physical event, according to trade fair boss Ulrike Kähler. “Our target group and industry, with the overlapping focus on fashion, shoes and accessories, needs real encounters.” The two gallery formats with their four dates per year are therefore important market companions. The hybrid combination of analog and digital formats is a must for the Igedo Company to round off its offering for the future.
